iTunes SEO - Getting Found

iTunes SEO: Getting Your Podcast Found

If you’re like me, you’re always looking to grow your podcast’s listener base. You’ve identified your demographic, sussed out your social media strategy, and kicked off numerous marketing campaigns. You’re doing everything you need to reach out to your target audience. So, what are you doing to be found by everyone else? For all those people you aren’t targeting, what’s the plan for getting found? This is where we have to explore the mysteries of iTunes SEO. Read more

nagios windows

Nagios: Monitoring Windows with PowerShell and NCPA

The following article is just a portion of my SANS GSNA Gold Paper. Please see the PDF for the full paper.

Windows PowerShell is an extremely powerful way to maintain a modern Windows system. Nagios is an even more powerful way to monitor an entire network of systems. Put them together and, with the help of a Nagios agent such as NCPA, you can make enormous strides in reducing the off-hour calls from frustrated users. Forewarned is forearmed, after all. But Windows isn’t going to let you run PowerShell scripts without a little finagling. So let’s get to it. Read more

subscribe to podcast

How to Subscribe to a Podcast

Thanks to the success of It’s About Time and MOD Love, I get messages from fans all the time wanting to talk about podcasting. I also hear from fans who want to subscribe, but aren’t quite sure how to do so. If you’re one of those folks, this little video tutorial on How to Subscribe to a Podcast is for you. Read more

how to troubleshoot picture

It Works! In Theory…

how to troubleshoot picture
My dad, Bob

For most of my IT career I’ve been known as The Troubleshooter. Have a problem that’s stumping everyone? Give it to Steve. Been getting the run-around with tech support? Hang up and call┬áSteve! I may have developed a reputation.Wondering what magic I use to do it? Want to learn how to troubleshoot? Read on.

Read more

podcast marketing

Podcast Marketing: How to Gain Listeners

podcast marketingCongratulations! You’re a podcaster! Aside from your family and friends, though, does anyone else know it? After “how do I become a podcaster,” the second most commonly asked question I see is “how do I get listeners?” So, how do you get listeners? How do you take a niche podcast like mine, It’s About Time, and get over 600% subscriber growth after just 5 episodes? Read more

podcast microphone

So You Want to Become a Podcaster

podcast microphoneAccording to Edison Research, podcast listenership is at an all-time high. As a podcaster for over 2 years, I personally have seen a huge influx of people interested in starting their own podcast. Some want to be the next Mark Maron or Adam Carolla. Others see Welcome to Night Vale’s success with a glint of envy in their eye. Mmmm. Ahem. Sorry, where was I? Read more

person listening to podcast

Introduction to Podcasts

person listening to podcastIntroduction
I sat down to write an article on becoming a podcaster – what you need to know if you’re just starting out. Before my text editor had finished launching, though, I realized that some of my friends out there may still be wondering what the heck a podcast is and how do you listen to one. This article, therefore, is for youz, uh, you. Sorry, I’m from New England. Read more